Education & Guidance 
Being educated on what you're choosing can make your experience more enjoyable and relaxing!
How to care for your jewellery
4 C's of diamonds
Precious metals
To ensure longevity you need to take precious care of your jewellery.

Knowing more about the diamonds you are choosing can help you feel more at ease. Learn what the 4 C's are and what they mean.

For more information click the link's below

Learn about precious metals and what choice is better for you.

Looking for an engagement ring, wedding or anniversary band?
Click below for more information on our bridal selection
Engagement rings
Wedding bands

Caring & Cleaning

Bring your jewellery in the store to be cleaned & inspected any time,
free of charge!
Caring for your jewellery
When in doubt, get it checked
Regular inspection is necessary on your diamond and gemstone jewellery, if you notice a loose prong or other visible damages, bring it into us as soon as possible

All fine jewellery should be handled with care.
Here are a few tips you should know to ensure longevity of your jewellery.

  • When performing manual tasks, remove your jewellery to prevent physical damage or exposure to chemicals or cleaning fluids. Some tasks that should be avoided when wearing jewelry include kitchen work, gardening, cleaning the house, swimming, and showering. Although diamonds are hard minerals they can still be broken and scratched on hard surfaces.
  • Do not wear gemstone jewellery in situations where it may be exposed to rough surfaces, extreme temperatures, harsh chemicals, or severe impacts (gemstones can be delicate, ask your jeweler for more information on your specific type of stone).

  • Clean your jewellery (including gold, silver, diamonds and gemstones) with warm soapy water and gentle brushing. Ultrasonic cleaners should only be used with caution on all jewellery, unless instructed by our jeweler. Avoid applying cosmetics, lotions or sprays with your jewellery on, as this can cause build up and make your jewellery appear dull.
  • Store your jewellery properly if you are not wearing it. Jewellery should always be stored separated from each other to avoid scratching. Special care on storing your hallow jewellery is essential to avoid squishing, as hallow jewellery cannot be repaired.

4 C's  of Diamonds


Not to be confused with shape!

This is the most important characteristic when it comes to value and grade of a stone, and is the greatest overall influence on the beauty of the stone. This is the determining factor for the sparkle of the stone, which adds value even to the untrained eye!
Shape can easily be confused with cut, do you know what shape you are really looking for?

Clarity is measured by the number and size of the inclusions (also known as imperfections).

Natural diamonds are the result of carbon exposed to tremendous heat and pressure deep in the earth. The process can result in a variety of internal characteristics called "inclusions" and external characeristics called "blemishes". 

When a diamond grader evaluates clarity it involves determining the number, size, relief, nature, and position of these characteristics. Also, how these affect the overall appearence of the stone. While no diamond is perfectly pure, the closer it comes, the higher the value.

Many inclusions and blemishes are too tiny to be seen by anyone other than a trained diamond grader. To the naked eye, a VS1 and an SI2 diamond may look exactly the same, but these diamonds are quite different in terms of overall quality. This is why expert and accurate assessment of clarity is extremely important.
What Clarity Grade Is Right For Me?
  • Select an "eye-clean" diamond - one that has no imperfections visible to the unaided-eye through the crown. An excellent value, diamonds of this clarity are much less expensive than flawless (FL) or internally flawless (IF) diamonds, which are extremely rare and command higher prices.
  • Frequently, imperfections in diamonds graded slightly included (SI) are not visible to the unaided eye, making them an excellent value. If you're considering a diamond with an SI clarity grade, call to speak to a diamond and jewellery consultant who will review the diamond to ensure the imperfections are not visible to the unaided eye.
The colour evaluation of most gem-quality diamonds is based on the absence of colour. A chemically pure and structurally perfect diamond has no hue, like a drop of pure water, and consequently, a higher value. GIA's D-Z colour grading system measures the degree of colourlessness by comparing a stone under controlled lighting and precise viewing conditions to masterstones of establishing colour value.
Carat Weight
Diamond carat weight is the measurement of how much a diamond weighs. A metric "carat" is defined as 200 milligrams.

Each carat can be subdivided into 100 points. This allows very precise measurements to the hundredth decimal place. Jewellers may describe the weight of a diamond below one carat by its points alone. (ex. 0.25ct as 'twenty-five points).
Diamond weights greater than one carat are expressed in carats and decimals. A 1.08ct stone would be descibed as 'one point oh eight carat'.

All else being equal, price increases with carat weight, because large diamonds are more rare and more desirable. Two diamonds of equal carat weight can have very different values (and prices) depending on the three other 4C's.
It is imporant to remember that a diamond's value is determined using all of the 4C's and not just the weight

Download GIA's interactive app to learn more about Diamonds!

Precious & Contemporary  Metals


A classic choice, the cost of gold depends on the proportion of the precious metal present: 24kt gold is pure but 10, 14, or 18kt are more common for men’s bands.
Colour, or rather lack of it, impacts on price: white gold attracts a premium over yellow or rose gold.

Hardness is something every man values: in jewellery speak, hardness equals a metal’s strength and durability. Gold scores well on this front (regardless of colour), so it’s unlikely to lose its shape over time but it can scratch.

Gold rings can also be resized without too much drama.


Grey-white in colour, platinum is harder, heavier and much more expensive than gold. It also differs from gold in that it is used in mostly pure form—which means it should be free from nickel plating so won't aggravate allergies. It won’t oxidise and if you find yourself immersed in hydrochloric acid, you can console yourself as your skin peels off that your ring will come out unscathed. Hence, platinum is durable and ages well as it won’t tarnish and resists deep scratches.


Tungsten is a very hard and dense metal, mined from Wolframite ore and symbolized by a (W) on the periodic table of elements. It melts at an extraordinary 6,100 degrees Fahrenheit–the highest melting point of all metals. Tungsten does not gain its extreme hardness until it is combined with a carbon alloy, transferring it into Tungsten Carbide (WC) with a hardness between 8.5 and 9.5 on the Mohs hardness scale.

Tungsten Carbide is four times harder than titanium, twice as hard as steel, is virtually unscratchable, and has been widely used for decades in industrial applications such as cutting tools, mining machinery, and rocket engine nozzles.

This makes a tungsten ring the prefect choice for someone who tends not to be delicate with their jewellery, and also is looking for a more contemporary look.


Cobalt wedding bands are the hottest addition to our exciting collection of alternative metal wedding bands. They feature many unique properties and characteristics, the most obvious being a premium bright white color!

Cobalt wedding bands are much whiter than tungsten and titanium wedding bands and are often compared to platinum in appearance. Since the bright white color isn’t just a plating, Cobalt wedding bands will stay white forever.

Cobalt wedding bands are less scratch-resistant than tungsten wedding bands, but more scratch-resistant than titanium wedding bands and precious metal wedding bands.

This type of wedding band can be an alternative to having the benefits of a contemporary metal's hardness, but with a look much more like traditional gold.


Well known for toughness, durability and scratch resistance, Hi-Tech Ceramic is created by combining the newest technologies with exotic alternative materials like zirconium and yittra, along with specialized bonding agents.
The result is a superior structural ceramic material with almost unlimited potential that stays polished forever! It has long been the material of choice for the aerospace, medical, and dental industries.

In the unlikely event that a Ceramic ring would ever scratch or chip, it would only expose more of the colorfast material underneath.
Ceramic can come in an array of different colours, call us today to see what is currently available.